Goodwood Festival of Speed

News / 29.06.2016

Brand exposure for Aston Martin and Triumph at Goodwood Festival of Speed.

One of our favourite events, despite this year’s rain, is Goodwood Festival of Speed. This year we delivered brand exposure for both Aston Martin and Triumph at five locations across this event that thrilled fans both old and new.

For Aston Martin we had the global dynamic debut of the new DB11 in the Moving Motor Show as the public got to experience the car on the stand and see it in action for the very first time. We also managed their brand presence in a hospitality pavilion, the supercar paddock and a merchandising trailer in the exhibition zone.

Over at Triumph we created their brand environment for the Bike Pavilion where Carl Fogarty, a four-time World Superbike Champion was a special guest, meeting fans and riding both current and classic Triumph racers up the famous hill including his childhood hero – Slippery Sam – a legendary bike that famously won 5 consecutive TT races on the Isle of Man in the early 70’s.