Aston Martin

Rapide Launch


Full Front hi-res v2

With the world premiere of the 5 door Rapide, Aston Martin wanted to immerse the press in a setting that would fully reflect the origins of the concept for this family car.

Based on the nautilus shell, an interactive environment was created that protected the viewer from external forces, with stretched fabric walls and scalloped canopy, all of which was used for image projection resulting in a dream-like world.

press morning hi-res2
Rapide 3quarter hi-res2
Aston Martin, Nautilus Shell
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