JCB

ConExpo, Las Vegas


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Showtime for JCB in Las Vegas

Taking place in Vegas, where everything is supersized, JCB not only held their own in the market dominated by North American rivals, they looked like the no.1 construction & agricultural machinery supplier.

In a sea of white temporary structures JCB was a beacon of yellow with a 20m x 20m bespoke built structure, towering nearly 9m high. Looking a million dollars, it was the talk of the show with visitors mistaking it for a permanent installation due to the highest quality of design, workmanship, materials and LED lighting. Featuring a huge 50m wide x 6m high wall incorporating a 12m x 3m LED wall relaying messaging and the live, world famous dancing diggers display, it was a real highlight of the largest trade show in North America.

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