Taking our ‘best in show’ awarding winning stand from the previous year, the 2016 edition saw an increase in stand space to 700 square meters. Existing assets were combined with a new custom workshop area featuring exposed brick pillars and industrial corrugated roof. The material palette was complemented with rough sawn timber, scaffold, black brick and clean white display areas.
Once again the whole stand was covered by a giant Union flag to help achieve a truly immersive brand experience. The overall result felt more like a dedicated showroom than a stand in an exhibition hall full of competing interests. A real head turning experience that embraced the individuality of the Triumph brand.