With a 18m x 6m corner LED screen, technology zone and interactive displays throughout the 3500 sqm site, GLS designed and delivered this outdoor stand for Hyundai at Bauma; one of the largest B2B events in the world. The main structure incorporated a reception area, bar, restaurant and event space, six meeting rooms, VIP area and press room whilst a separate structure housed the technology zone and shop. By dividing the outside space into separate zones we created an immersive experience that highlighted Hyundai’s range of products to inform, engage and excite visitors to the stand.